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ALL DAY ITALIAN DINING

Web, Content, Print, Social, Paid & Email

CATEGORY

Restaurant & Event Space

TYPE OF CLIENT

Roccella Italian Restaurant East Melbourne

CLIENT

BRIEF

Enhance Roccella's online community to mirror its exceptional in-house service, stimulate organic engagement, and ensure steady bookings and function enquiries.

Launched a video series highlighting Roccella's unique Italian charm and operational nuances, redesigned the website to serve as a comprehensive information hub, and implemented a dynamic email marketing strategy to deepen customer engagement.

WHAT WE DID

Achieved a 50% increase in organic engagement and a 32% growth in social media followers. Remarkably, there was a 40% year-over-year increase in sales, with functions contributing $900k in revenue. The strategic efforts also led to consistently sold-out events, fueled by a robust customer database.

RESULT

Friends sitting around a table enjoying pizzas and drinks at Roccella restaurant in East Melbourne.
Italian focaccia sandwich featured on the specials at Roccella Italian restaurant in Melbourne.
A Campari cocktail being prepared by a bartender at Roccella restaurant in East Melbourne.
A full table spread showcasing Italian menu items and favourites at Roccella restaurant."
A female holding up a slice of gluten-free bruschetta at Roccella restaurant in East Melbourne.

READY TO TAKE A SEAT AT OUR TABLE?

Table spread of salumi and starters at Roccella restaurant in East Melbourne.
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